Registration Now Open for Harley-Davidson’s 2nd Annual Daytona Women’s Ride

MILWAUKEE, Dec. 18 /PRNewswire/ — Last year in Daytona, hundreds of women
riders joined together on the Harley-Davidson Daytona Women’s Day Ride and
raised $67,000 for MDA. Registration for the 2009 ride on Tuesday, March 3, is
now open with a limited number of spots available for women riders.

The Women’s Day Ride, designed to celebrate women riders, as well as
generate funds for the MDA, is open to the first 500 eligible female
Harley-Davidson or Buell riders who register at
http://www.harley-davidson.com/womenriders before Friday, Feb. 13, 2009. Aside
from riding together through the streets of Daytona, participating women
riders are also encouraged to secure pledges and donations from their families
and friends, which will be used to support the MDA’s Summer Camp programs
across the country. For nearly 30 years, the Harley-Davidson family of
dealers, employees, riders and suppliers has helped raise more than $65
million for the Muscular Dystrophy Association (MDA).

“Last year the Women’s Day Ride was a huge success,” said Leslie Prevish,
Women’s Outreach Manager, Harley-Davidson Motor Company. “Riding down the road
with hundreds of women riders was truly inspirational, and more importantly,
we raised $67,000 for MDA. Hopefully this year, with the support of our
generous female riders, as well as their friends and family, we’ll easily
eclipse that mark.”

All participating riders will receive a 2009 MDA pin, as well as an
MDA/Harley-Davidson bike flag. The top three fundraisers among the group will
receive a Harley-Davidson jacket, and every rider who raises at least $600
will receive a special 2009 MDA Women’s Day Ride sterling silver charm.

Daytona Women’s Booth

Women have increasingly embraced the sport of motorcycling — seeking the
freedom and control associated with the open road, polished chrome and a sweet
sounding engine. In fact today, the Motorcycle Industry Council estimates that
more than 12% of U.S. motorcyclists are women.

To help fuel that trend and encourage women to meet and talk about their
experiences, the Motor Company is also hosting a Women’s Booth at the Ocean
Center throughout Daytona Bike Week where experienced women riders or those
just looking for information on how to get started can learn more about the
sport. The booth will include bike lift seminars as well as information about
learning to ride, “helmet hair” tips, healthy living while on the road and
more.

Women that visit the booth will also have the chance to meet Karen
Davidson, the great grand-daughter of one of the Motor Company founders, and
are invited to share their riding stories or dreams of getting behind the
handlebars by signing a banner featured at the booth.

What Else Harley’s Doing to Inspire Women to Ride

Harley-Davidson’s We Ride is a basic overview on what a new rider or a
woman interested in riding needs to know about getting into the sport. It
features information on how and where women can learn to ride with details on
the Rider’s Edge New Rider Course and the best way to fit a motorcycle for a
woman’s ergonomic and functional needs. It also includes tips on getting
involved and staying active with riding groups, as well as inspirational
stories from real women who have answered the call of the open road. The
special 48-page riding guide is available for free download at
http://www.harley-davidson.com/womenriders or for free shipment when you order
online and can also be picked up at any local Harley-Davidson dealership.

Harley-Davidson dealerships across the country are hosting free women-only
Garage Parties to encourage them to get involved in motorcycling. The
Harley-Davidson Garage Party event provides a non-intimidating environment for
women to learn more about motorcycling and to meet other women who are
interested in riding.

For more information about Harley-Davidson and women and riding, visit
http://www.harley-davidson.com/womenriders.

Harley-Davidson Motor Company, the only major U.S.-based motorcycle
manufacturer, produces heavyweight motorcycles and a complete line of
motorcycle parts, accessories and general merchandise. For more information,
visit Harley-Davidson’s Web site at http://www.harley-davidson.com.