Harley-Davidson, Inc. to Report 4th Quarter Earnings Friday, January 23, 2009

MILWAUKEE, Dec. 22 /PRNewswire-FirstCall/ — Harley-Davidson, Inc.
(NYSE: HOG) today announced that it is scheduled to release its fourth quarter
2008 financial results before market hours on Friday, January 23, 2009. On
Friday, January 23, 2009, the public is invited to participate in a webcast
conference call with Jim Ziemer, President and CEO, and Tom Bergmann,
Executive Vice President and CFO, Harley-Davidson, Inc., from 8:00 AM to 9:00
AM (Central Time).

It is suggested that webcast participants log on and register at least ten
minutes prior to the start time at http://www.harley-davidson.com, under the
Investor Relations / Events & Announcements section. A replay of the webcast
will be available at the same location approximately two hours after the call
concludes.

Company Background

Harley-Davidson, Inc. is the parent company for the group of companies
doing business as Harley-Davidson Motor Company (HDMC), Buell Motorcycle
Company (Buell), MV Agusta and Harley-Davidson Financial Services (HDFS).
Harley-Davidson Motor Company produces heavyweight custom, touring and cruiser
motorcycles. Buell produces sport performance motorcycles. MV Agusta produces
premium, high-performance sport motorcycles sold under the MV Agusta(R) brand
and lightweight sport motorcycles sold under the Cagiva(R) brand. HDFS
provides wholesale and retail financing and insurance programs primarily to
Harley-Davidson and Buell dealers and customers.

Snap-on Ranks as Nation’s Top Tool Franchise in Entrepreneur ‘Franchise 500′

KENOSHA, Wis., Dec. 22 /PRNewswire/ — Snap-on Tools took top honors among the nation’s tool franchises in the annual “Franchise 500 Ranking” by Entrepreneur Magazine moving up 13 spots from 2008 to place 37th overall. Snap-on is also listed in the top five among the magazine’s ranks for home-based franchise businesses. The “Franchise 500″ listing has been produced for 30 years by Entrepreneur magazine through research and analysis of hundreds of franchise companies.

(Photo: http://www.newscom.com/cgi-bin/prnh/20081222/AQ54231)

“Recognition in this prestigious ranking is a testament to the growth of our system and constant attention to the success of our franchisees,” says Barrie Young, president of Sales and Franchising for Snap-on Tools. “There are only great franchise brands ahead of us, and we are honored to be among such esteemed national and international businesses.”

Snap-on Tools franchisees are known for customer service, making weekly one-on-one visits to technicians, and by their familiar mobile stores that bring the world’s number one tool brand direct to customers at their place of business.

Frost & Sullivan, a consulting firm that recognizes companies for demonstrating outstanding achievement and superior performance, earlier this year recognized Snap-on as the “Overall Best Brand of Automotive Tools in the United States” among Snap-on’s top competitors.

For additional information about a Snap-on Tools Franchise, visit www.snaponfranchise.com.

About Snap-on Tools

Snap-on Tools Company, LLC is a leading global innovator, manufacturer and marketer of tools, diagnostics and equipment solutions for professional users. Product lines include hand and power tools, tool storage, diagnostics software, information and management systems, shop equipment and other solutions which are used by technicians and professionals at independent repair shops, vehicle dealerships and repair centers and in the marine, powersports and aviation industries. Snap-on is one of the largest non-food franchise companies in the world, selling its products through more than 4,000 franchisees worldwide and through company-direct sales and over the Internet. Snap-on Tools is a subsidiary of Snap-on Incorporated, which was founded in 1920 and is a $2.8 billion, S&P 500 company headquartered in Kenosha, Wisc. For additional information on Snap-on, visit www.snapon.com.

Federal Reserve Approves NADA-Backed Initiative Aimed at Increasing Inventory Financing

WASHINGTON, Dec. 22 /PRNewswire-USNewswire/ — Following President Bush’s announcement Friday to provide $17.4 billion in bridge loans to General Motors and Chrysler, the Federal Reserve Board, in a related action, addressed a key request from the National Automobile Dealers Association by including floorplan securitizations in a new $200 billion credit facility the Federal Reserve is establishing.

The Federal Reserve on Friday clarified the eligibility requirements under the new Term Asset-Backed Securities Loan Facility (TALF) and, in doing so, for the first time included loans for dealer inventory financing as a qualifying asset class.

“This move meets a key need that NADA had identified for greater liquidity in the auto retailing marketplace,” said Andy Koblenz, NADA vice president of legal and regulatory affairs.

The U.S. Department of the Treasury announced Nov. 25 that the Fed would be establishing the TALF credit facility, a $200 billion program designed to facilitate the issuance and sale of securitized auto loans. However, at the time the TALF was announced, it was unclear whether it would include loans for dealers at the wholesale level. That uncertainty has now been resolved.

In addition to confirming the eligibility of floorplans loans, the Federal Reserve also extended the term of TALF loans from one to three years and provided that TALF loans could have fixed or floating interest rates. These changes will make it easier for auto finance companies to use the TALF to issue floorplan securitizations.

“NADA’s goal all along was to restore liquidity in the credit markets for all dealers and their customers,” Koblenz added. “By working with the Federal Reserve and the Department of Treasury to ensure that floorplanning loans were included, NADA was able to give creditors confidence to once again make loans available to dealers to finance the inventory on their lots. This will, in turn, help ensure that dealers have at their dealerships the selection of vehicles that consumers want to buy.”

NADA, founded in 1917 and based in McLean, Va., represents about 19,700 new car and truck dealers holding more than 40,000 separate franchises, both domestic and international.

Harley-Davidson and Buell Announce Presenting Sponsorship of 2009 AMA International Women & Motorcycling Conference

MILWAUKEE, Dec. 22 /PRNewswire/ — Harley-Davidson and Buell are thrilled
to announce their Presenting Sponsorship of the 2009 American Motorcyclist
Association (AMA) International Women & Motorcycling Conference. From August
19-22, women will celebrate the freedom and control that comes with taking to
the open road on two wheels at the fifth AMA Women’s Conference in scenic
Keystone, Colo.

This will be the second time the Motor Company has been the Presenting
Sponsor of the conference, which will offer a once-in-a-lifetime opportunity
for thousands of women riders to come together and enjoy the camaraderie,
scenic roads and informational seminars during the conference.

According to the Motorcycle Industry Council, women now account for 12.6
percent of all motorcycle riders, a 29 percent increase since 2003. As a
reflection of this trend, the AMA has seen an increase in conference
attendance over the years and anticipates that it will double at the 2009
event with more than 2,200 participants.

“Harley-Davidson and Buell are excited to be very involved with this
incredibly important — and fun — event to bring together thousands of women
riders,” said Leslie Prevish, Women’s Outreach Manager, Harley-Davidson Motor
Company. “The Motor Company has been committed to encouraging women to ride
for decades — even marketing the 1920 Sport model as ‘The Woman’s Outdoor
Companion.’ Being the main sponsor of the AMA conference is another example of
how Harley-Davidson continues to promote and support women in the sport of
motorcycling.”

“The AMA could not be more pleased to welcome Harley-Davidson and Buell as
the presenting sponsors of the fifth AMA International Women & Motorcycling
Conference,” said AMA Marketing and Special Events Manager Tigra Tsujikawa.
“This highly anticipated event brings the very best of the motorcycling world
to women motorcyclists. It’s going to be a first-class conference, and we are
excited to align ourselves with the world-class products and people of
Harley-Davidson and Buell.”

In addition to a wide range of daily workshops, conference attendees will
have the opportunity to demo new bikes, shop for the latest gadgets and gear
at the vendor marketplace, and enjoy after-hours social activities. The
conference is not restricted to women only — attendees are encouraged to
register their spouses, partners, family and friends. Keystone is located just
90 miles west of Denver. With the picturesque Rocky Mountains as a backdrop,
riders will be able to take advantage of the scenic riding opportunities in
the area, including some legendary two-lane, off-road and dual-sport
adventures.

Reserve Your Spot

The fifth AMA International Women & Motorcycling Conference will be held
at the Keystone Resort & Conference Center in Keystone, Colo., on Aug. 19-22,
2009. Lodging reservations can be made by calling (800) 258-0437; mention
group code CZ0AMAW. Early in 2009, the AMA will provide conference
registration information at http://www.womenandmotorcycling.com. Sign up for
conference email alerts by e-mailing the AMA at info@womenandmotorcycling.com.

What Else Harley’s Doing to Inspire Women to Ride

Harley-Davidson’s We Ride is a comprehensive and inspirational overview on
what a new rider or a woman interested in riding needs to know about getting
into the sport. It features information on how and where women can learn to
ride with details on the Rider’s Edge(R) New Rider Course and the best way to
fit a motorcycle for a woman’s ergonomic and functional needs. It also
includes tips on getting involved and staying active with riding groups, as
well as inspirational stories from real women who have answered the call of
the open road. The special 48-page riding guide is available for free download
at http://www.harley-davidson.com/womenriders and can also be picked up at any
local Harley-Davidson dealership.

Harley-Davidson dealerships across the country are hosting women-only
Garage Parties to encourage them to get involved in motorcycling. The
Harley-Davidson Garage Party event provides a non-intimidating environment for
women to learn more about motorcycling and meet others who are interested in
riding.

Since Harley-Davidson knows now is the time to ride, and for men and women
alike to share the passion for riding with others, they created Share Your
Spark(TM): A Guide to Mentoring — a tool for current and aspiring riders on
how to be a resource and support system to others during their motorcycling
journey. Share Your Spark mentoring materials consist of a DVD featuring tips
on how to become or find a mentor and stories from successful mentoring
experiences, a Share Your Spark lapel pin and a Journey Planning & Reflection
Guide. Check with your local Harley-Davidson dealer or HOG chapter, or visit
http://www.nationalpremium.com/spark for more information.

For more information about Harley-Davidson and women and riding, visit
http://www.harley-davidson.com/womenriders.

Harley-Davidson Motor Company, the only major U.S.-based motorcycle
manufacturer, produces heavyweight motorcycles and a complete line of
motorcycle parts, accessories and general merchandise. For more information,
visit Harley-Davidson’s Web site at http://www.harley-davidson.com.

About the American Motorcyclist Association

Since 1924, the AMA has promoted and protected the motorcycling lifestyle.
AMA members come from all walks of life and they navigate many different roads
on their journey to the same destination: freedom on two wheels. As the
world’s largest motorcycle organization with nearly 300,000 members, the AMA
advocates for motorcyclists’ interests in the halls of local, state and
federal government, the committees of international governing organizations
and the court of public opinion. Through member clubs, promoters and partners,
the AMA sanctions more motorsports competition events than any other
organization in the world. Through its Motorcycle Hall of Fame Museum, the AMA
preserves the heritage of motorcycling for future generations. For more
information, visit http://www.AmericanMotorcyclist.com.

Brilliance China Automotive Holdings Limited (OTC Bulletin Board: BCAHY; HKEx: 1114) Notice of Special General Meeting

HONG KONG, Dec. 22 /PRNewswire-Asia-FirstCall/ –

Notice is hereby given that a special general meeting of Brilliance China
Automotive Holdings Limited (the “Company”) will be held at Room Tian Di, 7th
Floor, The Landmark Mandarin Oriental, 15 Queen’s Road Central, The Landmark,
Central, Hong Kong on Tuesday, 13th January, 2009 at 9:00 a.m. BJT, for the
purposes of considering and, if thought fit, passing, with or without
modification, the following resolutions as ordinary resolutions of the Company:

    ORDINARY RESOLUTIONS

    1. "THAT
       (a) the entering into of the subscription agreement dated 1st December,
           2008 (the "Subscription Agreement") (a copy of which is marked "A"
           and produced to the meeting and signed by the Chairman for
           identification purposes) between the Company and Huachen Automotive
           Group Holdings Company Limited ("Huachen") in relation to the
           subscription of 1,313,953,488 new shares (the "Subscription Shares")
           at par value of US$0.01 each in the capital of the Company by
           Huachen at the price of HK$0.43 each Subscription Share (the
           "Subscription") be and is hereby approved, confirmed and ratified;
           and that the directors of the Company be and are hereby authorised
           to take such actions and to enter into such documents as are
           necessary to give effect to the Subscription contemplated under the
           Subscription Agreement; and
       (b) subject to the Listing Committee of The Stock Exchange of Hong Kong
           Limited granting the listing of and permission to deal in, the
           Subscription Shares, the directors of the Company be and are hereby
           authorised to issue and allot the Subscription Shares to Huachen at
           completion of the Subscription Agreement."

    2. "THAT subject to the Executive Director of the Corporate Finance
       Division of the Securities and Futures Commission of Hong Kong or any
       of his delegates ("Executive") granting to Huachen (as defined in
       resolution number 1(a) set out in the notice of the special general
       meeting of which this resolution forms part) and parties acting in
       concert with it the waiver pursuant to Note 1 on dispensations from
       Rule 26 of the Hong Kong Code on Takeovers and Mergers, in respect of
       the obligations of Huachen and parties acting in concert with it to
       make a mandatory general offer for all the securities of the Company
       other than those already owned by Huachen and parties acting in concert
       with it, which would otherwise arise as a result of the issue and
       allotment of the Subscription Shares (as defined in resolution number
       1(a) set out in the notice of the special general meeting of which this
       resolution forms part) under the Subscription Agreement (as defined in
       resolution number 1(a) set out in the notice of the special general
       meeting of which this resolution forms part) ("Whitewash Waiver") and
       the satisfaction of any conditions(s) attached to the Whitewash Waiver
       imposed by the Executive, the Whitewash Waiver be and is hereby
       approved."

    By order of the Board
    Brilliance China Automotive Holdings Limited
    Lam Yee Wah Eva
    Company Secretary

    Hong Kong, 23rd December, 2008

    Registered office:
    Canon's Court
    22 Victoria Street
    Hamilton HM12
    Bermuda
    Head office and principal place of business:
    Suites 1602-05
    Chater House
    8 Connaught Road Central
    Hong Kong

    Notes:
    1. A shareholder entitled to attend and vote at the above meeting may
       appoint one or more than one proxies to attend and to vote on a poll in
       his stead.  On a poll, votes may be given either personally (or in the
       case of a shareholder being a corporation, by its duly authorised
       representative) or by proxy.  A proxy need not be a shareholder of the
       Company.
    2. Where there are joint registered holders of any share, any one of such
       persons may vote at the meeting, either personally or by proxy, in
       respect of such share as if he were solely entitled thereto; but if
       more than one of such joint holders are present at the meeting
       personally or by proxy, that one of the said persons so present whose
       name stands first on the register of members of the Company in respect
       of such shares shall alone be entitled to vote in respect thereof.
    3. In order to be valid, the form of proxy duly completed and signed in
       accordance with the instructions printed thereon together with the
       power of attorney or other authority, if any, under which it is signed
       or a notarially certified copy thereof must be delivered to the office
       of the Company's branch registrar in Hong Kong, Computershare Hong Kong
       Investor Services Limited at Rooms 1806-07, 18th Floor, Hopewell Centre,
       183 Queen's Road East, Hong Kong not less than 48 hours before the time
       appointed for holding the meeting or any adjournment thereof.
    4. Completion and return of the form of proxy will not preclude
       shareholders from attending and voting in person at the meeting if
       shareholders so wish.
    5. Pursuant to bye-law 70 of the Bye-Laws of the Company, a resolution put
       to vote at a general meeting shall be decided on a show of hands unless
       a poll is required under the Rules Governing the Listing of Securities
       on The Stock Exchange of Hong Kong Limited or demanded (before or at
       the declaration of the results of the show of hands in respect of the
       relevant resolution or on the withdrawal of any other demand for a
       poll):
       (a) by the chairman of the meeting; or
       (b) by at least three shareholders present in person or by a duly
           authorised corporate representative or by proxy for the time being
           entitled to vote at the meeting; or
       (c) by any shareholder or shareholders present in person or by a duly
           authorised corporate representative or by proxy and representing
           not less than one-tenth of the total voting rights of all the
           shareholders having the right to attend and vote at the meeting; or
       (d) by any shareholder or shareholders present in person or by a duly
           authorised corporate representative or by proxy having the right to
           attend and vote at the meeting, and in respect of whose shares,
           sums have been paid up in the aggregate equal to not less than one-
           tenth of the total sum paid up on all the shares having that right.
    6. The ordinary resolutions numbered 1 to 2 set out in this notice of
       special general meeting will be put to shareholders to vote taken by
       way of a poll.
       As at the date of this announcement, the board of directors of the
       Company comprises four executive directors, Mr. Wu Xiao An (also known
       as Mr. Ng Siu On) (Chairman), Mr. Qi Yumin (Chief Executive Officer),
       Mr. He Guohua and Mr. Wang Shiping; one non-executive director, Mr. Lei
       Xiaoyang; and three independent non-executive directors, Mr. Xu Bingjin,
       Mr. Song Jian and Mr. Jiang Bo.

    For further information, please contact:

     Lisa Ng
     Brilliance China Automotive Holdings Limited
     Tel: +852-2523-7227

     Carol Lau
     Weber Shandwick
     Tel: +852-2533-9981

Brilliance China Automotive Holdings Limited (OTC Bulletin Board: BCAHY; HKEx:

HONG KONG, Dec. 22 /PRNewswire-Asia-FirstCall/ –

Despatch of Circular

The Circular will be despatched by the Company to the Shareholders on 23rd
December, 2008.

Grant of Options

On 22nd December, 2008, the Board granted Options to, among others, Mr. Wu
Xiao An (also known as Mr. Ng Siu On), Mr. Qi Yumin and Mr. He Guohua, all of
whom are executive Directors and also directors of Huachen; Mr. Wang Shiping,
an executive Director and a Vice President of Huachen and Mr. Lei Xiaoyang, a
non-executive Director and the Deputy Chief Economist and the General Manager
of the Department of Assets Operation of Huachen, to subscribe for a total of
28,000,000 Shares at the exercise price of HK$0.438 for the period from 22nd
December, 2008 to 21st December, 2018.

Reference is made to the announcement (the “Announcement”) made by the
Company dated 2nd December, 2008 in relation to, among other things, the
Subscription and the Whitewash Waiver. Unless the context requires otherwise,
terms used herein shall have the same meanings as in the Announcement.

Despatch of Circular

The circular (the “Circular”) containing, among other things; (i) details
of the Subscription and the Whitewash Waiver; (ii) the advice and
recommendation of the Independent Board Committee; (iii) the letter from the
Independent Financial Adviser; and (iv) a notice of SGM, will be dispatched to
Shareholders on 23rd December, 2008. The SGM will be held at Room Tian & Di,
7th Floor, The Landmark Mandarin Oriental, 15 Queen’s Road Central, The
Landmark, Central, Hong Kong on Tuesday, 13th January, 2009 at 9:00 a.m.,
details of which are set out in the notice of the SGM in the Circular.

Grant of Options

On 22nd December, 2008, the Board granted options (the “Options”) to
subscribe for Shares to, among others, Mr. Wu Xiao An (also known as Mr. Ng
Siu On), Mr. Qi Yumin and Mr. He Guohua, all of whom are executive Directors
and also directors of Huachen; Mr. Wang Shiping, an executive Director and a
Vice President of Huachen and Mr. Lei Xiaoyang, a non-executive Director and
the Deputy Chief Economist and the General Manager of the Department of Assets
Operation of Huachen pursuant to the share option scheme of the Company
adopted by the Shareholders on 11th November, 2008, to subscribe for a total
of 28,000,000 Shares at the exercise price of HK$0.438 for the period from
22nd December, 2008 to 21st December, 2018.

As at the date of this announcement, the Board comprises four executive
Directors, Mr. Wu Xiao An (also known as Mr. Ng Siu On) (Chairman), Mr. Qi
Yumin (Chief Executive Officer), Mr. He Guohua and Mr. Wang Shiping; one non-
executive Director, Mr. Lei Xiaoyang; and three independent non-executive
Directors, Mr. Xu Bingjin, Mr. Song Jian and Mr. Jiang Bo.

    By order of the Board
    Brilliance China Automotive Holdings Limited
    Wu Xiao An (also known as Ng Siu On)
    Chairman

    Hong Kong, 22nd December, 2008

The Directors jointly and severally accept full responsibility for the
accuracy of the information contained in this announcement (other than
information relating to Huachen) and confirm, having made all reasonable
enquiries, that to the best of their knowledge, opinions expressed in this
announcement have been arrived at after due and careful consideration and
there are no other facts not contained in this announcement the omission of
which would make any statements in this announcement misleading.

The directors of Huachen jointly and severally accept full responsibility
for the accuracy of the information contained in this announcement (other than
information relating to the Group) and confirm, having made all reasonable
enquiries, that to the best of their knowledge, opinions expressed in this
announcement have been arrived at after due and careful consideration and
there are no other facts not contained in this announcement the omission of
which would make any statements in this announcement misleading.

The Stock Exchange of Hong Kong Limited takes no responsibility for the
contents of this announcement, makes no representation as to its accuracy or
completeness and expressly disclaims any liability whatsoever for any loss
howsoever arising from or in reliance upon the whole or any part of the
content of this announcement.

    For further information, please contact:

     Lisa Ng
     Brilliance China Automotive Holdings Limited
     Tel: +852-2523-7227

     Carol Lau
     Weber Shandwick in Hong Kong
     Tel: +852-2533-9981

Toyota Will Debut Battery Electric Vehicle Concept at 2009 North American International Auto Show

TORRANCE, Calif., Dec. 22 /PRNewswire/ — Toyota Motor Sales, U.S.A., Inc.
will display a battery electric vehicle concept at the 2009 North American
International Auto Show. This display marks the world debut of this concept
vehicle.

(Logo: http://www.newscom.com/cgi-bin/prnh/20030501/TOYLOGO )

http://www.toyota.com

Donate Your Car at Year-End and You May Get the Drive of Your Life

NEW YORK, Dec. 22 /PRNewswire/ — If you’ve stuck it out through thick and thin for a quarter of a century of marriage, you might be rewarded with a piece of silver or an exotic trip. But now breaking up may earn you a pile of cash or even the drive of your life. Hurry and get unhitched from your beloved used car by donating it to the National Kidney Foundation (NKF) by year’s end and you may hit the jackpot as the charity celebrates the 25th anniversary of its Kidney Cars Program with a national sweepstakes.

Donating a vehicle to Kidney Cars from now through December 31, 2008, makes you eligible to win one of 25 prizes, including the Grand Prize — a weekend for four at the Pebble Beach golf resort in California. You may also get a chance to win $25,000 in cash or a year’s worth of gas. Sometimes, love is about knowing when to let go and in the case of Kidney Cars, your sputtering vehicle may revive the health of thousands suffering from kidney disease.

Over the last 25 years, more than 650,000 used vehicles have pumped a total of $150 million into life-saving programs, including free kidney screenings for those at risk, research, public and professional education and camps for children on dialysis.

“Kidney Cars is one of the key revenue drivers for the National Kidney Foundation,” says Chad Iseman, Kidney Cars Program Director, “enabling us to conduct vital outreach programs in the community and grassroots educational efforts. Seventy five cents of every dollar donated to Kidney Cars goes directly to programs and services. The 25th Anniversary Sweepstakes is designed to call attention to Kidney Cars and also to reward our generous donors, many of whom have supported us with multiple donations over the years.”

The National Kidney Foundation is the nation’s leading voluntary health agency dedicated to preventing kidney and urinary tract diseases, improving the health and well-being of individuals and families affected by these diseases, and increasing the availability of all organs for transplantation. For more information on the sweepstakes or to donate your vehicle visit www.kidneycars.org or call 1-800-488-CARS (2277).

Mars North America Extends NASCAR(R) Partnership

MOUNT OLIVE, N.J., Dec. 22 /PRNewswire/ — Mars North America announced
today that it will extend its contract as official NASCAR partner, giving tens
of millions of NASCAR fans even more to cheer about at track and in store. The
multi-year sponsorship commitment allows multiple Mars brands to connect with
racing fans and includes four designations:

    --  Official Chocolate of NASCAR (M&M'S(R) Brand)
    --  Official Chocolate Bar of NASCAR (SNICKERS(R) Brand)
    --  Official Cheese-Filled Snack of NASCAR (COMBOS(R) Brand)
    --  Official Pet Food of NASCAR (PEDIGREE(R) Brand)

“The relationship between Mars and NASCAR is a win-win,” said Suzanne
Beaudoin, vice president, Sponsorships and Sports Marketing, Mars North
America. “Whether tailgating at the Talladega infield or having friends over
to watch qualifying at Bristol, Mars wants to be part of every race
experience. Being an official NASCAR partner illustrates our dedication to the
fans, our drivers and the sport, while driving brand affinity and excitement
for our brands.”

The multi-year partnership aligns Mars with its existing contracts with
Joe Gibbs Racing, continuing a relationship that began in 2008.

For 2009, Mars will continue to develop programs that build relationships
directly with NASCAR fans, including continuing two of its popular programs
that let fans share their passion for NASCAR to the world. Brand highlights
include:

    --  Now in its second year, M&M'S "The Most Colorful Fan of NASCAR
        Contest" will launch at the Daytona 500 and run for 24 weeks.
    --  For dog lovers, the PEDIGREE brand will launch a new contest, PEDIGREE
        Brand presents THE LUCKIEST DOG(TM) of NASCAR(R), beginning in late
        April when the first of three cars sponsored by the PEDIGREE brand
        races at Talladega Superspeedway.
    --  Mars' COMBOS Brand will also leverage its NASCAR sponsorship with the
        new "Man Zone" on-pack promotion, visiting ten race tracks during the
        first half of the 2009 NASCAR Sprint Cup Series season.
    --  SNICKERS Brand will promote its sponsorship at retail stores
        nationwide.

“Mars is an important partner to NASCAR, whose many creative programs
excite our fans and help our sport to grow,” said Jim O’Connell, vice
president of Corporate Marketing for NASCAR. “Mars’ commitment demonstrates
the enduring value of an official NASCAR partnership. The measurable return
this position brings is particularly important in a challenging economy when
every marketing dollar must provide maximum value. With a fan base that
actively supports the companies making the sport go, NASCAR sponsorship works
for companies like Mars, and many other leading brands recommitting to NASCAR
during difficult economic times.”

While Mars has been involved in NASCAR for nearly 20 years — with a
variety of Mars brands sponsoring various teams — the company officially
teamed with the sport’s sanctioning body in 2003. The 2008 season was
highlighted by the success of Kyle Busch in the No. 18 M&M’S Toyota with Joe
Gibbs Racing, which banked eight wins, 17-top five and 21 top-10 finishes in
the NASCAR Sprint Cup Series.

For more information about Mars’ relationship with NASCAR, visit
http://www.mms.com/us/racing.

About Mars North America:

Mars North America is the United States food, snack and pet care
operations of Mars, Incorporated, one of the world’s leading food
manufacturers. With more than $7 billion in annual sales in the U.S., the
combined food, snack and pet care segments are a symbol of excellence for
quality brands. Headquartered in Mt Olive, New Jersey, Mars North America
employs more than 15,000 associates in the United States, with 72 facilities
nationwide. The company owns some of the world’s favorite brands, including
M&M’S(R) Brand, SNICKERS(R) Brand, WRIGLEY’S SPEARMINT(R), UNCLE BEN’S(R)
Brand, PEDIGREE(R) Brand Food for Dogs, and WHISKAS(R) Brand Food for Cats.
Please visit http://www.mars.com

(R)/TM Trademarks (C) Mars, Incorporated 2008. The NASCAR(R) trademark is
used with permission.

DEI Holdings Wins Five Innovations Awards at CES 2009

Polk Audio Wins Award for Multi-Room Audio/Video

Directed Electronics Wins Awards for Responder One and Responder HD Remote Start Systems

Definitive Technology Wins Awards for Home Theater Speakers and High Performance Audio

VISTA, Calif., Dec. 22 /PRNewswire-FirstCall/ — DEI Holdings Inc. (Nasdaq: DEIX) is pleased to announce it has been honored with five 2009 Innovations Awards, which it will receive at the International Consumer Electronics Show (CES) in January.

(Logo: http://www.newscom.com/cgi-bin/prnh/20020424/DIRECTLOGO)

Polk Audio, the DEI Holdings business unit based in Baltimore, Maryland, won for its Atrium(R) Sub10 & Sat30 in the Multi-Room Audio Video category.

Directed Electronics, the DEI Holdings business unit based in Southern California, won for its Responder One remote start system, which is now shipping to Viper, Python and Clifford retailers worldwide, and for Responder HD, which will be introduced at the show.

Definitive Technology, the DEI Holdings business unit based in Owings Mills, Maryland, won awards for its Mythos STS premium home theater loudspeaker in two categories: Home Theater Speakers, and High Performance Audio.

Polk Audio’s Atrium Sub10 & Sat30 is a uniquely designed subwoofer-satellite system optimized for outdoor use with multiple installation options.

Responder One remote start systems will start the user’s car from up to 2000 feet away by pressing the single button on Directed’s smallest 2-Way remote ever, and then confirm the vehicle has started with an audible tone and illuminated LED. Responder HD will be unveiled at the show.

Definitive’s winning Mythos SuperTower-Small (STS) is an elegant floor-standing speaker styled to complement today’s flat panel TVs. It features high definition components along with a built-in powered subwoofer for no-compromise full-range performance.

For more information on these award-winning new products, please visit www.polkaudio.com, www.directed.com and www.definitivetech.com. At the 2009 Consumer Electronics Show, Directed Electronics will exhibit in booth 601 in the North Hall of the Las Vegas Convention Center, Polk Audio will exhibit in the Venetian Tower, 31st Floor, suites 112-116, and Definitive Technology will exhibit in the Venetian Tower, 35th Floor, suites 309 and 310. The show runs from Thursday January 8 through Sunday January 11.

About DEI Holdings

Headquartered in Southern California, DEI Holdings, Inc. is the parent company of some of the most respected brands in the consumer electronics industry. DEI Holdings is the largest designer and marketer in North America of premium home theater loudspeakers (sold under the Polk Audio(R) and Definitive Technology(R) brand names), and consumer-branded vehicle security and remote start systems (sold under the Viper(R), Clifford(R), Python(R), Autostart(R) and other brand names). DEI Holdings is also a supplier of mobile audio sold principally under both the Polk Audio and Orion brand names. DEI Holdings markets its broad portfolio of products through many channels including leading national retailers and specialty chains throughout North America and around the world. Founded in 1982, the company has operations in California, Maryland, Canada, Europe, and Asia. For more information, please visit http://www.deiholdings.com.