Automotive Industry

Hyundai Genesis Outscores Competitors, Becomes Consumer Reports’ Top-Rated ‘Upscale Sedan’

January 5, 2009 · Leave a Comment

Genesis narrowly outpoints Lexus ES 350 to take top spot

YONKERS, N.Y., Jan. 5 /PRNewswire-USNewswire/ — The Hyundai Genesis outscored four competitors to become Consumer Reports top-rated vehicle in the competitive “Upscale Sedan” category. The Genesis, which achieved an “Excellent” overall road test score, now outranks 12 vehicles from Lexus, Acura, Lincoln and others including the Lexus ES 350.

The Genesis’ performance in CR’s battery of tests solidifies the automaker’s reputation as a builder of high-quality vehicles in several diverse automotive segments. Previously, Consumer Reports named two Hyundais, the Elantra and Santa Fe, as “Top Pick” vehicles in the small sedan and midsize SUV categories respectively.

“The Hyundai Genesis rivals high-end luxury sedans but costs considerably less,” said David Champion, senior director of Consumer Reports’ Auto Test Center in East Haddam, Connecticut. “Its luxurious and spacious interior and quietness far transcend its relatively modest price.”

The Genesis was tested against four other new or redesigned upscale sedans — the Acura TL, Nissan Maxima, Pontiac G8 and Lincoln MKS — for the February issue of Consumer Reports. Prices ranged from $33,660 for the Pontiac to $40,880 for the Lincoln.

Two other vehicles in the test group also earned Excellent overall road test scores, the TL and Maxima. The G8 and MKS achieved Very Good overall scores.

The eight other vehicles in the Upscale Sedans category including the ES 350, Toyota Avalon, Buick Lucerne and Saab 9-5, were all tested previously.

In addition to the five upscale sedans tested, CR also purchased and tested the Jaguar XF luxury sedan. Though it obtained a Very Good overall score, it still ranked near the bottom of the group of 12 luxury sedans that Consumer Reports has rated.

But the redesigned Honda Pilot has slipped from being one of Consumer Reports’ top-rated three-row SUVs to midpack. The Pilot now ranks eleventh out of seventeen midsized, three-row SUVs that have been tested by CR.

Full tests and ratings of all six sedans appear in the February issue of Consumer Reports, which goes on sale January 6. The reports are also available to subscribers of www.ConsumerReports.org. (Road test vehicles of recently tested vehicles are also available free at CR’s web site.)

The issue also contains a report on the conversion of a hybrid Toyota Prius to a plug-in hybrid. Consumer Reports chose a Hymotion L5 conversion kit sold by A123 Systems, which the company claims can yield more than 100 mpg. Fuel economy in CR’s converted Prius jumped from 42 to 67 mpg overall for the first 35 miles of driving. At almost $11,000, the plug-in conversion clearly won’t save consumers money overall. However, the technology itself proved viable.

The TL is the only vehicle in this month’s test group that is Recommended by Consumer Reports. CR only Recommends vehicles that have performed well in its tests, have at least average predicted reliability based on CR’s annual Car Reliability Survey of its more than seven million print and web subscribers, and performed at least adequately if crash-tested or included in a government rollover test.

CR doesn’t have reliability data yet on the Genesis, MKS, Maxima, G8 and XF.

Spacious and well appointed, the rear-wheel-drive Genesis offers good value and is a compelling alternative to luxury vehicles costing thousands more. This car’s forte is swaddling passengers in silence. The engine sounds polished and road noise is strikingly absent. The interior rivals those of the very best luxury cars, with its optional stitched-leather dashboard facing and consistently high-quality materials. The only real drawback is its ride, which can be unsettled at times and doesn’t live up to the standards set by other luxury cars. The Genesis 3.8 ($36,000 Manufacturer’s Suggested Retail Price as tested) is powered by a 290-hp, 3.8-liter V6 that feels quick and smooth and delivers a decent 21 mpg in CR’s own fuel-economy tests. The six-speed automatic transmission provides smooth, quick shifts. Braking is excellent.

The redesigned Acura TL is a nice car, with responsive handling, a slick powertrain and commendable fuel economy. But when compared with the previous TL, which was CR’s Top Pick in this segment for years, the latest generation is not as impressive. Vague steering saps the fun out of its handling, the trunk opening is small, and other competitors have roomier rear seats. The base-model TL ($35,715 MSRP as tested) is powered by a 280-hp, 3.5-liter V6 that delivers excellent acceleration and a respectable 23 mpg overall on premium fuel. The five-speed automatic transmission is both quick and smooth. Brakes are excellent overall.

The Maxima is a quick car, but it doesn’t add much over the less costly Nissan Altima overall. While it’s pleasant, it falls short in some ways. Handling is responsive, but at low speeds the steering is overly light. The car is quiet and the ride is decent. But the new coupe-like silhouette compromises visibility, trunk room, and rear-seat comfort. The Maxima 3.5 SV ($33,700 MSRP as tested) is powered by a 290-hp, 3.5-liter V6 that gives the car quicker acceleration than some V8s. Expect 22 mpg overall on premium fuel. The continuously variable transmission works very well overall; it’s also the only one available. The Maxima’s brakes are very good overall.

As a bargain sports sedan that can challenge the performance of models from BMW and Mercedes, Pontiac’s G8 is a success. It handles and rides as well as the best cars in its class. The G8 GT’s acceleration is very impressive, with a zero-to-sixty time of 5.7 seconds. But the downside of that is poor fuel economy — at just 17 mpg overall on regular fuel. The G8 GT ($33,660 MSRP as tested) is powered by a huge 361-hp, 6.0-liter V8 engine that makes it blisteringly quick. The smooth six-speed automatic transmission with a tall sixth gear makes highway cruising relaxed. The brakes are very good overall. (A 256-hp, 3.6-liter V6 with a five-speed automatic is also available in the base G8, but CR didn’t test it because a more powerful V6 with a six-speed automatic will arrive in 2010.)

In the tradition of large domestic luxury cars, Lincoln’s MKS is built for pampering, not for spirited driving. Handling lacks agility, and the engine is too noisy for a car in this class. The interior amenities and finishes are pleasant, but the MKS feels too much like the Ford Taurus, on which it is based, to justify its luxury price tag. The MKS ($40,880 MSRP as tested) is equipped with a 273-hp, 3.7-liter V6 engine that performs well, but is not as quick or smooth as its competition in this class. CR measured its fuel economy at just 20 mpg overall on regular, which is not impressive. The six-speed automatic transmission is not as slick as most in this class. Brakes are very good overall.

With more than 7 million print and online subscribers, Consumer Reports is one of the most trusted sources for information and advice on consumer products and services. It conducts the most comprehensive auto-test program of any U.S. publication or Web site; the magazine’s auto experts have decades of experience in driving, testing, and reporting on cars. To become a subscriber, consumers can call 1-800-234-1645. Information and articles from the magazine can be accessed online at www.ConsumerReports.org.

FEBRUARY 2009

(C) Consumers Union 2009. The material above is intended for legitimate news entities only; it may not be used for commercial or promotional purposes. Consumer Reports(R) is published by Consumers Union, an expert, independent nonprofit organization whose mission is to work for a fair, just, and safe marketplace for all consumers and to empower consumers to protect themselves. To achieve this mission, we test, inform, and protect. To maintain our independence and impartiality, Consumers Union accepts no outside advertising, no free test samples, and has no agenda other than the interests of consumers. Consumers Union supports itself through the sale of our information products and services, individual contributions, and a few noncommercial grants.

Categories: Uncategorized

Tough Times Call for Smart Automotive Marketing

January 5, 2009 · Leave a Comment

eVox Images Launches Signature Video to Debut at Various Online Marketing and Web Development Companies

RANCHO DOMINGUEZ, Calif., Jan. 5 /PRNewswire/ — In an effort to provide manufacturers, dealers and automotive information websites with cost effective marketing tools in a tough economy, eVox Images today announced it has launched a new product called Signature Video. At significantly less cost than a full-scale custom video production, Signature Video is pre-produced by eVox and contains sleek interior and exterior video views of 2009 vehicles by make, model and trim – scenes that are designed to showcase the exciting and unique aspects of a vehicle’s styling.

Signature Video is the newest way to showcase the beauty and curb appeal of today’s leading automotive brands. These high-definition videos enhance the online automotive experience by engaging car buyers in the research process and stimulating deeper interest in specific makes and models. Signature Video can generate better-qualified leads that help sell cars at a fraction of the cost of traditional marketing. Signature Video is exclusive to and available only through eVox Images.

“Signature Video is an extremely affordable way to build website content, drive traffic, generate leads and sell cars,” said Scott Shipley, Vice President and General Manager of eVox Images. “It brings a unique element to web presentations that have previously only been available through more costly broadcast advertisements. It’s one of the most affordable ways for OEMs, dealers and information portals to market cars in a consistent and high-quality manner online.”

The company says it has recently inked deals with a number of leading online marketing services companies and product portals that develop and host websites in various industries, including automotive.

As a partner to Signature Video, eVox says it has also launched Editorial Video, which showcases important interior and exterior features of a vehicle with detailed voiceover narration. This video overview offers consumers a look inside and out at their next vehicle purchase by highlighting vital product information and showcasing a collection of video imagery for 2009 model vehicles.

“Our clients understand the importance of quality online automotive content when it comes to car research and buying,” said Shipley. “Signature Video showcases a vehicle’s styling to generate additional interest among car buyers at a fraction of the cost of traditional advertising. Coupled with Editorial Video, it makes perfect sense to provide this content to the millions of consumers who visit online automotive websites each month.”

Whereas Signature Video showcases a vehicle’s styling with sleek video vignettes, Editorial Video is more information-driven, giving viewers narrated play-by-play of a car’s significant features and options. Both are available exclusively through eVox.

About eVox

eVox Images, LLC, is a multimedia company specializing in providing marketers and advertisers with the highest quality vehicle images and videos available. eVox offers a combination of adaptable and customizable solutions that brings VisualVroom(TM) to the automotive marketing arena – supporting the sale of vehicle products in a visual way. The company’s library contains more than 2.5 million image assets dating back ten model years. Its Automotive Image Library(TM) (AIL) consists of still and colorized pictures, 360-degree exterior spins and interior panoramas. The Automotive Video Library(TM) (AVL) consists of video clips, video spins, video editorials and the newly launched ‘Signature Video’ series that showcases a car’s unique styling.

Categories: Uncategorized

Daimler AG Reports a 23.5 Percent Decrease for the Mercedes-Benz Cars Division in the U.S. for December 2008

January 5, 2009 · Leave a Comment

- Total 20,848 of Units of Mercedes-Benz Cars Division Sold in U.S.

- Mercedes-Benz USA Records December Sales of 18,507

- smart USA Records 2,341 Sales in December

NEW YORK, Jan. 5 /PRNewswire-FirstCall/ — Daimler AG (stock exchange abbreviaton DAI) today reported sales for the Mercedes-Benz Cars division (Mercedes-Benz and smart combined) of 20,848 units in the U.S. for December 2008. All sales figures in this release are on an unadjusted basis unless otherwise noted.

Mercedes-Benz USA (MBUSA) reported December sales of 18,507 vehicles, bringing the company’s total 2008 volume to 225,128, an 11.2 percent decrease over last year’s annual sales record. Sales of the C-Class model line rose 13.8 percent for the year, and sales of the M-Class SUV line-up increased by 1.3 percent.

smart USA recorded 2,341 sales in December 2008. Year-to-date sales for 2008 are an incredible 24,622 units. smart USA achieved this impressive sales volume in its first year of business in the U.S. market. American response indicates the micro-car segment is a viable transportation option and the smart fortwo is the right car at the right time in the U.S. The smart fortwo offers a powerful combination of outstanding fuel efficiency, innovative safety features, environmental friendliness and excellent value. The smart fortwo BRABUS will go on sale in the United States this January. There are currently 74 smart centers open in 35 states.

Detailed vehicle sales information for MBUSA will be announced later today in a separate press release issued by Mercedes-Benz USA.

                      Mercedes-Benz Cars Division in the U.S. Sales Summary
                                      Through December 2008

                           Month Sales        %        Sales CYTD         %
                         Curr Yr   Pr Yr   Change    Curr Yr   Pr Yr   Change
                         -------   -----   ------    -------   -----   ------
    Mercedes-Benz USA     18,507  27,269   -32.1%  225,128   253,433   -11.2%

    smart USA              2,341   n/a*     n/a*    24,622     n/a*     n/a*

    Mercedes-Benz USA/
     smart USA combined   20,848  27,269*  -23.5%* 249,750   253,433*   -1.5%*

    * smart sales in the U.S. started in mid January 2008

Further information on Daimler is available on the internet at www.media.daimler.com

About Daimler

Daimler AG, Stuttgart, with its businesses Mercedes-Benz Cars, Daimler Trucks, Daimler Financial Services, Mercedes-Benz Vans and Daimler Buses, is a globally leading producer of premium passenger cars and the largest manufacturer of commercial vehicles in the world. The Daimler Financial Services division has a broad offering of financial services, including vehicle financing, leasing, insurance and fleet management.

Daimler sells its products in nearly all the countries of the world and has production facilities on five continents. The company’s founders, Gottlieb Daimler and Carl Benz, continued to make automotive history following their invention of the automobile in 1886. As an automotive pioneer, Daimler and its employees willingly accept an obligation to act responsibly towards society and the environment and to shape the future of safe and sustainable mobility with groundbreaking technologies and high-quality products. The current brand portfolio includes the world’s most valuable automobile brand,

Mercedes-Benz, as well as smart, AMG, Maybach, Freightliner, Sterling, Western Star, Mitsubishi Fuso, Setra, Orion and Thomas Built Buses. The company is listed on the stock exchanges in Frankfurt, New York and Stuttgart (stock exchange abbreviation DAI). In 2007, the Group sold 2.1 million vehicles and employed a workforce of over 270,000 people; revenue totaled euro 99.4 billion and EBIT amounted to euro 8.7 billion. Daimler is an automotive Group with a commitment to excellence, and aims to achieve sustainable growth and industry-leading profitability.

Categories: Uncategorized

Subaru of America Announces Year-On-Year Sales Increase for 2008

January 5, 2009 · Leave a Comment

- Record Sales for Impreza, Legacy and Forester lines -

CHERRY HILL, N.J., Jan. 5 /PRNewswire/ — Subaru of America today announced a 0.3% sales increase for full-year 2008 sales over 2007. Driven by record results for its Impreza, Legacy and Forester model lines, Subaru was the only full-line brand with positive sales through November 2008. (Full-year results for other makers are not known at time of posting).

(Logo: http://www.newscom.com/cgi-bin/prnh/20080325/SUBARULOGO )

The year-over-year sales increase adds to the good news the company enjoyed in 2008: the Subaru Forester was named 2009 Motor Trend Sport/Utility of the Year and the company was awarded the title Automotive Marketer of the Year by Mediapost.com and the brand has performed well in Kelley Blue Book and ALG ratings.

                  December                   December YTD
               2008     2007    %chg       2008       2007    %chg
    Legacy     1825     2130   -14.3%     22614      19869    13.8%
    Outback    4066     5817   -30.1%     44262      56079   -21.1%
    Impreza    4192     5376   -22.0%     49098      46333     6.0%
    Forester   6499     3992    62.8%     60748      44530    36.4%
    Tribeca     705     1471   -52.1%     10975      16790   -34.6%
    Baja          0        3  -100.0%         2       1127   -99.8%
    Total    17,287   18,739    -7.7%   187,699    187,208     0.3%

Subaru has also announced it will show a Concept Legacy Sedan at the upcoming North American International Auto Show (Jan. 11, 2009) to showcase a potential direction for the model that celebrates 20 years of U.S. sales and production in 2009.

Tim Colbeck, vice president of sales for Subaru of America said, “To post increased sales for the year the Industry has just experienced reflects the strength of our products, our dealers and the Subaru brand. In a difficult market we were able to establish new sales records for Forester, Impreza and Legacy sedan and also record our highest market share ever.”

Tom Doll, executive vice president for Subaru of America said, “Our 2008 sales results are tribute not only to our product offerings, but also to the commitment, perseverance and dedication of our retail sales network. Our strategy was to concentrate on building our brand image and also to leverage the value, performance and utility of our products rather than focus on “selling the deal”, and that strategy has allowed us to significantly outperform the market.”

About Subaru of America, Inc.

Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of nearly 600 dealers across the United States. Subaru makes the best-selling All-Wheel Drive car sold in America based on R.L. Polk & Co. new vehicle retail registration statistics calendar year-end 2007. In addition, Subaru boasts the most fuel efficient line-up of all-wheel drive products sold in the market today based on Environmental Protection Agency (EPA) fuel economy standards. All Subaru products are manufactured in zero-landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife Habitat by the National Wildlife Federation. For additional information visit www.subaru.com.

    Contact:
    Michael McHale
    Subaru of America, Inc.
    856-488-3326
    mmchale@subaru.com

    Heather Ward
    Subaru of America, Inc.
    856-488-5093
    hward@subaru.com

Categories: Uncategorized

SimCraft Integrates with iRacing to Deliver the Ultimate Virtual Car Racing Experience

January 5, 2009 · Leave a Comment

BREINIGSVILLE, Pa., Jan. 5 /PRNewswire/ — SimCraft Corporation,
developers of true-to-life full-motion racing simulators recently announced
its integration with iRacing.com, an online, subscription-based racing
simulation service.

“We’re proud to add iRacing to our existing suite of racing integrations,”
said Sean Patrick MacDonald, SimCraft’s co-founder and chief technical
officer. “Between iRacing’s proprietary laser mapping technology that
replicates the eccentricities of the world’s best road courses, short ovals,
and superspeedways, and our cutting-edge software that results in zero latency
between what you’re seeing and what you’re feeling — we’re offering racing
professionals and serious amateurs an unparalleled experience.”

iRacing was founded by Dave Kaemmer and John Henry. Kaemmer was co-founder
of Papyrus Design Group, developers of award-winning racing simulations
including NASCAR Racing: 2003 Season and Grand Prix Legends. Henry is
principal owner of the Boston Red Sox and Fenway Sports Group — the co-owner
of Roush Fenway Racing — as well as an avid sim racer.

SimCraft will debut its professional-grade (APEX SC830) at the 2009
International CES(R), Jan. 8-11, 2009, in Las Vegas. SimCraft also plans to
demonstrate the iRacing software integration at its booth (LVCC, South Hall 2,
Booth #25311) in the Electronic Gaming section.

The APEX SC830 features three degrees of freedom (roll 40 degrees / pitch
25 degrees / yaw 40 degrees) and has a state-of-the-art architecture that
recreates center of mass rotations. For more details, visit SimCraft.com.

About SimCraft

SimCraft’s roots trace back to the late William Dexter MacDonald, a
retired electrical engineer, who designed a new method of simulating the
motion of aircraft in 1998. Though MacDonald never saw his vision come to
complete fruition, his son Sean continued the mission and expanded the
technology into motorsports simulation.

As several generations of prototyping ensued, so did the young company’s
needs for planning in manufacturing and business development. SimCraft
partnered with XenGenn, LLC, to catalyze these efforts and help refine the new
technology and expand its applications. The now patent-pending simulation
technology appeals to drivers and pilots alike because of its high-fidelity
performance and military-grade quality. From training applications to pure
entertainment, the SimCraft product lineup has broad appeal.

SimCraft is a member company of the Advanced Technology Development Center
and has offices in Atlanta, Georgia, and Breinigsville, Pennsylvania.

Categories: Uncategorized

Hyundai Teams with WALKAWAY USA to Offer Consumers One-of-a-Kind Vehicle Return Program

January 5, 2009 · Leave a Comment

FOUNTAIN VALLEY, Calif., Jan. 2 /PRNewswire/ — Hyundai Motor America
announced today an agreement with WALKAWAY USA, LLC to offer consumers unique
financial protection in this uncertain economic environment called the
“Hyundai Assurance Program.” Beginning today, Hyundai will provide a private
label version of WALKAWAY(R) Protection for Automotive Financing as a
complimentary 12-month vehicle return program provided on every new Hyundai
that is financed or leased at participating dealers. WALKAWAY USA, LLC is a
wholly-owned subsidiary of EFG Companies, a Dallas-based, national performance
management company serving the retail automotive industry.

The Hyundai Assurance Program expands the protection offered through “The
Hyundai Advantage: America’s Best Warranty,” which has provided 10-year,
100,000-mile powertrain protection to Hyundai owners for a decade. The
Hyundai Assurance Program is complimentary for one full year, covers all
Hyundai models and is available to everyone.

“In this uncertain economy, we are looking for ways to reassure shoppers
that Hyundai still represents the best value in the auto industry,” said John
Krafcik, acting president and CEO, Hyundai Motor America. “Our agreement with
WALKAWAY allows us to offer a unique form of financial protection in all 50
states for the first time by an automaker.”

The Hyundai Assurance Program, the first of its kind for an automaker in
the U.S. auto industry, will be offered to Hyundai exclusively by WALKAWAY
USA. WALKAWAY USA holds the exclusive U.S. distribution license to the
WALKAWAY program originated in Canada. Since its introduction in Canada in
2000, WALKAWAY has made it possible for consumers to walk away from over $35
million in automotive-related debt and has provided WALKAWAY retailers with a
competitive sales advantage.

“We are pleased to collaborate with Hyundai in offering this program
through an automaker for the first time in the United States,” said Paul
Budvitis, president of WALKAWAY USA, LLC. “WALKAWAY is one of the most
innovative products to hit the auto-finance marketplace, addressing consumers’
most pressing challenge to purchasing a new car in today’s economy.”

The Hyundai Assurance Program complements America’s Best Warranty as
standard protection on new vehicles financed or leased from a participating
Hyundai dealer, and supplements all existing consumer incentives. The program
is available to any consumer, regardless of age, health, employment history or
financed amount of the vehicle. The program is complimentary for the first 12
months of the financing or lease date for vehicles financed through Hyundai
Motor Finance Company and other third-party lenders and financing sources.

For more details about the Hyundai Assurance Program, please visit
http://www.HyundaiUSA.com or http://www.HyundaiAssurance.com.

About WALKAWAY USA, LLC

WALKAWAY USA, LLC (http://www.walkawayusa.com) is a division of EFG
Companies (http://www.efgcompanies.com), an industry leader in providing
innovative performance management solutions and technologies to the retail
auto industry. WALKAWAY USA markets and administers WALKAWAY(R) Protection for
Automotive Financing. WALKAWAY is the First and Only Vehicle Return
Program(TM) that protects consumers from financial shortfalls arising from the
depreciation of new and used vehicles (negative equity).

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a
subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed
throughout the United States by Hyundai Motor America and are sold and
serviced through more than 790 dealerships nationwide.

          Journalists are invited to visit our news media web site:
                         http://www.hyundainews.com

Categories: Uncategorized

Hyundai Marks the 10-Year Anniversary of ‘America’s Best Warranty’ With the Launch of the ‘Hyundai Assurance Program’

January 5, 2009 · Leave a Comment

FOUNTAIN VALLEY, Calif., Jan. 2 /PRNewswire/ — Hyundai Motor America
announced today an unprecedented program to protect consumers in this
uncertain economic environment. Beginning today, Hyundai is providing a
complimentary vehicle return program for the first year on every new Hyundai
that is financed or leased for owners who experience an involuntary loss of
income within 12 months of the purchase date. The “Hyundai Assurance Program”
expands the protection offered through “The Hyundai Advantage: America’s Best
Warranty,” which has provided 10-year, 100,000-mile powertrain protection to
Hyundai owners for a decade. The Hyundai Assurance Program is complimentary
for one full year, covers all Hyundai models and is available to everyone.

“We understand consumers’ hesitance to commit to large purchases in
today’s economic environment,” said John Krafcik, acting president and CEO,
Hyundai Motor America. “Ten years ago, Hyundai’s industry-leading warranty
provided peace of mind to consumers about Hyundai’s quality and reliability.
Today we’re extending that peace of mind to cover consumers’ employment status
and personal finances.”

The Hyundai Assurance Program, the first of its kind for an automaker in
the U.S. auto industry, allows consumers to walk away from a financing
obligation when certain adverse life events occur, providing protection from
financial shortfalls that arise from vehicle depreciation (negative equity) up
to $7,500.

The Hyundai Assurance Program complements America’s Best Warranty as
standard protection on new vehicles financed or leased from a participating
Hyundai dealer, and supplements all existing consumer incentives. The program
is available to any consumer, regardless of age, health, employment history or
financed amount of the vehicle. The program is complimentary for the first 12
months of the financing or lease date for vehicles financed through Hyundai
Motor Finance Company and other third-party lenders and financing sources.
Covered circumstances include:

    --  Involuntary unemployment
    --  Physical disability
    --  Loss of driver's license due to medical impairment
    --  International employment transfer
    --  Self-employed personal bankruptcy
    --  Accidental death

Consumers must have made at least two scheduled payments on their loan or
lease, be current on all payments and pay for any outstanding balance above
the $7,500 benefit amount which results from negative equity. Once the
benefit is approved by the Hyundai Assurance administrator and the customer
pays any outstanding balance, the customer returns the vehicle to the selling
dealer, whose appraisal is factored into the valuation formula, and the
consumer avoids further financial obligation or negative impact to his/her
credit. The dealer is then able to remarket the vehicle.

For more details about the Hyundai Assurance Program, please visit
http://www.HyundaiUSA.com or http://www.HyundaiAssurance.com.

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a
subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed
throughout the United States by Hyundai Motor America and are sold and
serviced through more than 790 dealerships nationwide.

          Journalists are invited to visit our news media web site:
                         http://www.hyundainews.com

(1) Subject to terms and conditions of the “Hyundai Assurance Program”;
go to http://www.HyundaiUSA.com or http://www.HyundaiAssurance.com for full
details.

Categories: Uncategorized

AK Steel Announces February 2009 Surcharges for Electrical and Stainless Steels

January 5, 2009 · Leave a Comment

WEST CHESTER, Ohio, Jan. 5 /PRNewswire-FirstCall/ — AK Steel (NYSE: AKS)
has advised its customers that a $165 per ton surcharge will be added to
invoices for electrical steel products shipped in February 2009. February
2009 surcharges for the broad range of stainless steel products that AK Steel
produces can be found on the company’s web site at www.aksteel.com.

AK Steel’s surcharges are based on reported prices for raw materials and
energy used to manufacture the products, with the December 2008 purchase cost
used to determine the February 2009 surcharges.

About AK Steel

AK Steel produces flat-rolled carbon, stainless and electrical steels,
primarily for automotive, appliance, construction and electrical power
generation and distribution markets. The company employs about 6,500 men and
women in Middletown, Mansfield, Coshocton and Zanesville, Ohio; Butler,
Pennsylvania; Ashland, Kentucky; Rockport, Indiana; and its corporate
headquarters in West Chester, Ohio. Additional information about AK Steel is
available on the company’s web site at www.aksteel.com.

AK Tube LLC, a wholly owned subsidiary of AK Steel, employs about 300 men
and women in plants in Walbridge, Ohio and Columbus, Indiana. AK Tube
produces carbon and stainless electric resistance welded (ERW) tubular steel
products for truck, automotive and other markets. Additional information
about AK Tube LLC is available on its web site at www.aktube.com.

Categories: Uncategorized

RouteOne Begins Integration With Aimbridge(R) Lending Solutions

January 5, 2009 · Leave a Comment

FARMINGTON HILLS, Mich., Jan. 5 /PRNewswire/ — RouteOne LLC announced
today that it has launched the first phase of integration with Aimbridge(R)
Lending Solutions, a Colorado-based credit union aggregation service
supporting credit unions nationwide. The integration will allow RouteOne
dealer customers to send and receive credit applications to those credit
unions served by Aimbridge, a provider of lending technology and premium
services to credit unions across the United States.

Integration with RouteOne will be completed in two phases to cover the
majority of Aimbridge’s markets nationwide. The first phase includes
integration with dealers in Colorado, Michigan, Georgia, and Ohio to select
credit unions in these markets. The second phase of integration will provide
access to additional markets, and is planned for launch by the end of Q1 2009.

“The integration to the Aimbridge network provides our dealer customers a
wider variety of funding options and, at the same time, allows RouteOne to
assist Aimbridge in growing its automotive business,” said Mike Jurecki,
RouteOne CEO. “In this challenging economy, we are pleased to offer our
dealers even more financing options on the RouteOne platform.”

“Automotive loans have always been an integral source of revenue for the
credit union industry, and Aimbridge is committed to helping credit unions
maximize their business in the auto loan segment,” said Stephen Bentley,
founder of Aimbridge. “Our strategic partnership with RouteOne will help our
credit union clients increase their loan opportunities while maintaining a
high capture ratio — it is a win-win situation.”

ABOUT ROUTEONE

RouteOne was formed in 2002 by Chrysler Financial, Ford Motor Credit
Company, GMAC, and Toyota Financial Services to create a more streamlined
credit application for automobile dealers and their customers. Providing
access to more than 21,500 dealers in North America, RouteOne’s web-based
system allows automotive dealers to submit credit applications to the largest
indirect lenders, request credit reports, and increase profitability with
RouteOne’s free Dealer Reporting Suite. RouteOne’s open integration business
model also allows the dealer to integrate with their choice of a wide variety
of best in class providers, including DSPs, CRM systems, F&I modules and menu
providers. RouteOne offers dealers a common platform for all their credit
application financing needs. More information is available at
www.routeone.com.

ABOUT AIMBRIDGE(R) LENDING SOLUTIONS (WWW.AIMBRIDGE.COM)

Since 1984, Aimbridge Lending Solutions has partnered with credit unions
and automotive dealers to market auto loans and insurance products. The
company hosts a single platform through which direct, indirect and Web-based
lending solutions help its partners increase automotive lending and ultimately
increase revenue. The company, headquartered in Englewood, Colo., has remote
offices throughout the United States. For additional information visit
www.aimbridge.com, call 1.888.400.2865 or e-mail info@aimbridge.com.

    CONTACT: Suzi Straffon
    RouteOne LLC
    248.862.7074

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Jason Palmer Joins SmartDrive as Chief Product Officer

January 5, 2009 · Leave a Comment

Global Risk and Safety Technology Company Strengthens Management Team with New Appointment

SAN DIEGO, Jan. 5 /PRNewswire/ — SmartDrive Systems, Inc., a global Driver Safety and Risk Management company, announced the strengthening of its executive management team with the appointment of Jason Palmer as Chief Product Officer.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080331/LAM040)

“Jason’s experience in rapidly expanding companies in their early stage will be a tremendous asset to our company,” said Greg Drew, CEO of SmartDrive. “Jason is an outstanding professional with a proven track record to implement and executive key strategic initiatives to grow the market and increase momentum with customers. Together, with the rest of our executive leadership team, Jason will help to drive sales to escalate SmartDrive’s position in the coming year.”

Palmer brings more than 16 years of expertise with outstanding accomplishments in marketing and sales for fast growing technology companies such as WebTrends, 800.com, Qualcomm, Now Software, Clientele Software, and Tut Systems. Palmer has a strong reputation for recruiting, training, and managing nationally recognized top tier marketing organizations and has consistently exceeded company and industry guidelines for excellence.

About SmartDrive Systems, Inc.

Based in San Diego, SmartDrive Systems mitigates risk by monitoring the safe operation of vehicle fleets worldwide and assesses liability in collisions. By combining sight and sound, event analysis and driver coaching, SmartDrive’s automated event recorder (AER) technology and associated web-based service reduces vehicle damages, workers’ compensation and personal injury costs by over 50 percent. Customers include enterprise with fleets: from small- to mid-size fleets (e.g. motor coaches, ambulances, and taxi companies) to large 500+ fleets (e.g. school bus, utility, waste management, and transit companies). For more information, please go to www.smartdrive.net.

Categories: Uncategorized