MOUNTAIN VIEW, Calif., Jan. 8 /PRNewswire/ — In its first automotive
engagement, Tellme(R), a Microsoft subsidiary, is providing voice technology
for Ford Motor Company’s new SYNC(TM) Traffic, Directions and Information
service, unveiled this week at the 2009 International Consumer Electronics
Show in Las Vegas.
(Logo: http://www.newscom.com/cgi-bin/prnh/20000822/MSFTLOGO)
Traffic, Directions and Information is an interactive voice-powered
service that expands Ford’s SYNC voice-command capabilities. Simply by
speaking, motorists can access online services while keeping their eyes on the
road and hands on the wheel, including personalized driving directions,
traffic reports and information such as business listings, news, weather and
sports.
“Tellme’s leadership in voice technology made them our choice to provide
the front end of Ford’s Traffic, Directions and Information service,” said
Doug VanDagens, director of Connected Services at Ford Motor Company.
According to the Consumer Electronics Association, the average American
spends 16.5 hours a week in a vehicle(1). Motorists find it increasingly
unacceptable to be cut off from on-demand communication, information and
entertainment services while on the go.
However, existing interfaces for computers, mobile phones and navigation
devices are often not appropriate in the vehicle. Among car buyers, 80 percent
say the availability of connected voice services would be a key deciding
factor in which car to purchase, according to Tellme research.
“Voice is the natural interface for in-car experiences, and Tellme is
uniquely positioned to deliver services that keep motorists informed,
productive and entertained on the road,” said Dariusz Paczuski, senior
director of Tellme Consumer Services. “Our connected services are
transformative because they deliver real-time information on demand — no more
waiting for a traffic report on the radio that doesn’t even cover your route,
or relying on map data that’s months out of date.”
Tellme has been delivering voice services for almost a decade, and has
deep expertise in the following:
* Voice recognition. Tellme manages more than 2 billion phone calls every
year, providing a huge database for optimizing voice recognition. Unlike
embedded speech recognition systems, which rely on the underpowered processors
in mobile phones or personal navigation devices, Tellme performs speech
recognition on high-speed servers in its own datacenters for maximum accuracy
and response time.
* Text-to-speech. Tellme has developed sophisticated voice synthesis that
delivers the cadences of true human speech, rather than the robotic staccato
of many current systems, which improves task completion rates.
* Audio design. Tellme’s natural language audio designs make it easy for
people to say what they want rather than wait to select from lengthy menus of
numbered choices, reducing task completion time.
* Scalability. Because Tellme’s services are network-based, new features
and functionality can be added without any need for hardware or software
upgrades.
* Feedback. Tellme can provide detailed statistical analysis on how
customers interact with the service, giving the automotive industry new
insight into customer needs.
About Tellme
Tellme (http://www.tellme.com) fundamentally improves how people use the
phone to get the information they need every day. By combining Internet data
and a voice interface, Tellme’s services let people simply say what they want
and get it. Services running on Tellme’s platform include business search on
411 and information search on 1-800-555-TELL, as well as customer service and
ordering for large-scale enterprises. Today Tellme manages more than 2 billion
calls a year and is used by more than 40 million people every month.
Headquartered in Mountain View, Calif., Tellme is a Microsoft subsidiary.
(1) “Automotive Electronics — What Consumers Have and What They Desire,”
Consumer Electronics Association, February 2008.